Service-dominant logic: continuing the evolution
作者： Stephen L. Vargo , Robert F. Lusch
DOI: 10.1007/S11747-007-0069-6
关键词: Algorithm 、 Service (systems architecture) 、 Sociology 、 Viable systems approach 、 Salient 、 Epistemology 、 Brand engagement 、 Service-dominant logic 、 Use value 、 Co-creation 、 Customer participation
摘要: … In the few years since we published the first article on what has become known as “service-dominant (SD) logic,” “Evolving to a New Dominant Logic for Marketing” (Vargo and Lusch …
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