The Regional Multinationals: Regional and global strategies of multinational enterprises

摘要: Globalization, in the sense of increased economic interdependence among nations, is issue our times, but, like many great issues history, it poorly understood. In this chapter, looking at business aspects globalization, we discuss key actors globalization process, namely firms that drive process. This chapter explains fundamental impediments prevent most these from becoming truly “global” businesses, having a broad and deep penetration foreign markets across world. new view on “globalization” very different conventional, mainstream perspective. The latter perspective focuses primarily macro-level growth patterns trade FDI, compares data with national GDP rates, but without ever analyzing equivalent domestic or home region for MNEs responsible FDI flows, World Investment Report (2002). THE TRIAD POWER CONCEPT 1985, Kenichi Ohmae, stage leading McKinsey consultant Japan, published his landmark study Triad Power , arguably one insightful international management books last two decades. triad, Ohmae's work, geographic space consisting United States, EU Japan. (Rugman, 2000, presents “core” triad.) space, according to shares number commonalities: low macro-economic growth; similar technological infrastructure; presence large, both capital knowledge intensive industries; relative homogenization demand (with convergence required product attributes) protectionist pressures.