Using counterframing strategies to enhance anti-stigma campaigns related to mental illness.

摘要: Abstract Rationale and methods Despite the prevalence of media-based anti-stigma campaigns, there is little empirical evidence their effectiveness guidance regarding which communicative strategies can bolster message. Using a Belgian sample (N = 737) recruited in March–April 2019, current experimental study manipulated campaign message using counterframing strategies. Hierarchical linear regression analyses were used to investigate resulting nine variants. Results Campaign was most increased by stating that people with mental illness are “not free-riders or poseurs”, redefining them as “go-getters” who “certainly not abnormal crazy”. These variants decreased desired social distance, significantly reduced stereotype endorsement for high need cognitive closure. Whereas several campaigns attitudinal stigma closure, they inadvertently it low Conclusion This indicates small changes body copy impact campaign's destigmatizing potential. As such, testing essential avoid ineffective counter-productive interventions. Moreover, this demonstrates refuting stigmatizing statements be valid strategy interventions, even though previous literature has argued against it.