Analysis of competitive strategies of startups under conditions of global challenges

摘要: The paper identifies the main differences between a start-up company and traditional enterprise features of their competitive strategies. aspects determining development strategy advantages based on economic mathematical modeling are considered. On example project “Multiservice Intelligent Management Finances Needs”, task which is to create new model human behavior independent money factor an environment internal incentives for individual that contribute creative solution certain tasks, developed was tested. proposed integrated approach assessing efficiency relevant in context formation innovative start-ups allows creating advantages.