Differences among university students and faculties in social networking site perception and use: Implications for academic library services

摘要: Purpose – Social networking sites (SNSs) are gaining popularity in various areas. Library and information services also attempting to utilize them for increasing the library user traffic. Considering lack of SNS studies academic usage patterns according type, it is necessary compare across different groups. This paper thus aims explore usages a by university users.Design/methodology/approach Data were collected through semi‐structured open‐ended interviews conducted with undergraduates, graduates, faculty members at Yonsei University Seoul, South Korea. analyzed three groups (undergraduates, members) within each group perception use examined activity (active users, semi‐active non‐active users).Findings The analyses indicated that users demonstrated ...