Putting personalization into practice

摘要: The N24 Web site [6] belongs to a network of sites operated by Kirch Group that complement associated television stations in Germany. relaunch the focuses on tighter integration with cable news brand, targeting managers need accurate real-time information delivery areas investing, business, politics, and sports. goals personalization [5] include creating one-to-one relationship existing customers; providing direct access personally relevant news; seamlessly integrating infrastructure, including content its classification; collecting about user interests for driving cross-channel customer management (CRM) activities.From perspective registered user, offers "My News" section home page (see Figure 1) provides personalized selection "Top Five" headlines links respective full-text versions items. This is dynamically updated real time as users interact site.