Customer relationship management research (1992‐2002)
作者： E.W.T. Ngai
DOI: 10.1108/02634500510624147
关键词:
摘要: … Purpose – To review the academic literature on customer relationship management (CRM), provide a comprehensive bibliography and propose a method of classifying that literature. …
emeraldinsight.com
tarjomefa.com 
text2fa.ir 参考文章(195)
Mihai Calciu, Francis Salerno, Customer value modelling: Synthesis and extension proposals Journal of Targeting, Measurement and Analysis for Marketing. ,vol. 11, pp. 124- 147 ,(2002) , 10.1057/PALGRAVE.JT.5740073
Julie Abbott, Data data everywhere – and not a byte of use? Qualitative Market Research: An International Journal. ,vol. 4, pp. 182- 192 ,(2001) , 10.1108/13522750110393080
Peter Furness, Techniques for customer modelling in CRM Journal of Financial Services Marketing. ,vol. 5, pp. 293- 307 ,(2001) , 10.1057/PALGRAVE.FSM.4770027
Yurong Xu, David C. Yen, Binshan Lin, David C. Chou, Adopting customer relationship management technology Industrial Management and Data Systems. ,vol. 102, pp. 442- 452 ,(2002) , 10.1108/02635570210445871
Dimitrios Stamoulis, Panagiotis Kanellis, Drakoulis Martakos, An approach and model for assessing the business value of e-banking distribution channels: evaluation as communication International Journal of Information Management. ,vol. 22, pp. 247- 261 ,(2002) , 10.1016/S0268-4012(02)00011-7
Jing Li, Wing Fok, Lillian Fok, Sandra Hartman, The impact of QM maturity upon the extent and effectiveness of customer relationship management systems Supply Chain Management. ,vol. 7, pp. 212- 224 ,(2002) , 10.1108/13598540210438953
John D. Wells, Traci J. Hess, Understanding Decision-Making in Data Warehousing and Related Decision Support Systems Information Resources Management Journal. ,vol. 15, pp. 16- 32 ,(2002) , 10.4018/IRMJ.2002100102
Josef Fink, Jürgen Koenemann, Stephan Noller, Ingo Schwab, Putting personalization into practice Communications of the ACM. ,vol. 45, pp. 41- 42 ,(2002) , 10.1145/506218.506242
Martyn Daniels, Customer Relationship Management (CRM): Profiting from today's customers Serials: The Journal for the Serials Community. ,vol. 14, pp. 245- 249 ,(2001) , 10.1629/14245
E Plakoyiannaki, N Tzokas, Customer relationship management: A capabilities portfolio perspective Journal of Database Marketing & Customer Strategy Management. ,vol. 9, pp. 228- 237 ,(2002) , 10.1057/PALGRAVE.JDM.3240004