The Loyalty Effect

摘要: Thave been looking for this book the last couple of decades, ever since I lbecame enamored virtue ethics. Written by a CEO (with Thomas Teal) who believes that loyalty can be new basis management and business, volume is really breath fresh air in business literature. Ethics as far from mind author but makes his study all more significant, it seems to me. Frederick Reichheld businessman not an ethicist nor theoretician. His over-riding interest, therefore, with what work or fail. answers have rare simplicity. A fails when its defections-customer, employee investor reach critical proportions. It works these same three populations develop loyalty, each their own ways, company. The insight at core comes experience Prederick firm, Bain & Co., consulting firm headquartered Boston 23 offices world wide. Not satisfied was wide enough sample write convincingly on subject, undertook number other companies which he had reason believe would reinforce Bain. So we learn about factor loyalties firms diverse Leo Burnett Advertising, Toyota/Lexus, MBNA, Staples, Chick-fil-a, State Fann, USAA, Northwestern Mutual Life ARBY Communications. If convincing economic perspective think attention worthwhile spends very little time analysing anything than payback terms. What "loyalty leaders" seem common they placed