What’s the Problem? River Management, Education, and Public Beliefs

摘要: This paper invokes the theory of planned behavior (TPB) as a diagnostic tool to explain an existing public education program’s limited success at improving river water quality in City Perth, Western Australia. A reflective, client-driven research approach was used. facilitated expert workshop defined environmental problem (excess nutrients leaving gardens and entering waterways) desired (residents purchasing environmentally sensitive fertilizer) address problem. TPB-based belief elicitation survey captured respondents’ beliefs regarding behavior. The findings suggest respondents were aware links between fertilizer quality. However, this is compromised by challenges identifying appropriate products, product concerns, cost. Viewing content program through lens TPB reveals insights into how why fell short achieving one its key behavioral change goals.