Towards a systematic study of Internet-based political and social communication in Europe

摘要: Abstract The paper outlines the author’s Ph.D. project on newest forms of political and social communication. objective work is achievement a systematic study role new networked media—in particular Internet—in shaping “cognitive maps” in re-engineering governmental services to citizen. Particular attention paid both potential (in terms users interest) hurdles (defined as lack awareness, insufficient penetration, un-affordability) implementation these mass communication tools. As an example kind research needed identify elements author presents results survey Information Society conducted by European Commission with EOS Gallup Europe across September 1995. In its first part, offers through survey, comparative, trans-European insight status “use non-use”, “awareness non-awareness” information technologies telematic applications. This chapter description nature media consumption highlights relationship between “passive” like television related technologies, “interactive media” Internet. second part compares two early experimental measurements electronic delivery US. conclusions suggest preliminary explanation for data propose perspective future activities light growth Internet use Europe. ©