摘要: Some practical experiences in collaborating with a marketing department deciding whether or not to test-market before launching new product. The benefits derived from the use of elementary decision-tree theory are described.
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sci-hub.se 参考文章(1)
Lawrence Harris, New Product Marketing: A Case Study in Decision-Making Under Uncertainty Applied statistics. ,vol. 16, pp. 39- 42 ,(1967) , 10.2307/2985234