摘要: Knowledge about customers is vital for supply chains in order to ensure customer satisfaction. In an ideal chain environment, partners are able perform planning tasks collaboratively, because they share information. However, not always or willing information with their suppliers. End consumers, on the one hand, do usually provide a retail company demand On other industrial might consciously hide Wherever provided forecast information, it needs derive these forecasts by means. Customer Relationship Management provides set of tools overcome informational uncertainty. We show how CRM and SCM can be integrated conceptual as well technical levels managers relevant
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