Information technology as the enabler of one-to-one marketing

摘要: Until recently, one-to-one marketing, the ability to sell targeted goods an individual based on their known or perceived needs, was not possible for most product types a mass basis. Indeed, marketing practice in recent years centered around segmented which people are treated as members of groups with similar interests and is done at group level. However, advances information technology, including Internet its World Wide Web, database management systems, computer graphics, electronic mail, well increased processor speeds, now permit basis over Web. This tutorial explains concept how companies can aspire move this direction. It outlines set practices Web technology made these possible.