Care needed when selecting response inducements in mail surveys of commercial populations

作者: Milton M. Pressley

DOI: 10.1007/BF02732317

关键词:

摘要: A number of studies have shown that return deadlines and handwritten postscripts increased returns in mail surveys the general public. These two techniques not previously been tested commercial populations. However, evidence exists to support hypothesis which influence public populations may necessarily do so Thus, essentially similar, yet separate, experiments were designed determine whether a deadline and/or P. S. would increase response survey The results this investigation revealed neither postscript nor addition time limit significantly Further, no significant interactions detected. To extent be generalized, surveyors well advised waste scarce resources by relying on either these returns. Contrasting with earlier investigations supports rates are same methods from In order avoid wasted resources, should assume will among

参考文章(14)
J. William Dunlap, The effect of color in direct mail advertising. Journal of Applied Psychology. ,vol. 34, pp. 280- 281 ,(1950) , 10.1037/H0054361
Leonard S. Feldt, Moharram W. Mahmoud, Power function charts for specification of sample size in analysis of variance Psychometrika. ,vol. 23, pp. 201- 210 ,(1958) , 10.1007/BF02289234
Donald H. Bender, Colored stationery in direct-mail advertising. Journal of Applied Psychology. ,vol. 41, pp. 161- 164 ,(1957) , 10.1037/H0045776
Jeanne E. Gullahorn, John T. Gullahorn, An Investigation of the Effects of Three Factors on Response to Mail Questionnaires Public Opinion Quarterly. ,vol. 27, pp. 294- 296 ,(1963) , 10.1086/267170
Norman Tallent, William J. Reiss, A Note on an Unusually High Rate of Returns for a Mail Questionnaire Public Opinion Quarterly. ,vol. 23, pp. 579- 581 ,(1959) , 10.1086/266914
Joseph C. Bevis, Economical Incentive Used for Mail Questionnaire Public Opinion Quarterly. ,vol. 12, pp. 492- 493 ,(1948) , 10.1086/265984
William M. Kephart, Marvin Bressler, Increasing the Responses to Mail Questionnaires: A Research Study Public Opinion Quarterly. ,vol. 22, pp. 123- 132 ,(1958) , 10.1086/266773
John N. Castellan, On the partitioning of contingency tables. Psychological Bulletin. ,vol. 64, pp. 330- 338 ,(1965) , 10.1037/H0022528
George Frazier, Kermit Bird, Increasing the Response of a Mail Questionnaire Journal of Marketing. ,vol. 23, pp. 186- 187 ,(1958) , 10.1177/002224295802300214
Abbott L. Ferriss, A Note on Stimulating Response to Questionnaires American Sociological Review. ,vol. 16, pp. 247- ,(1951) , 10.2307/2087704