Practitioner’s Perspective: The Role and Function of the Science Media Centre

摘要: The Science Media Centre (SMC) is an experiment in a new kind of media relations activity. It press office that eschews PR and has no institution to promote. Instead, it works on behalf the whole science improve quality reporting – thus information public receive when hits headlines. In this chapter I lay out philosophy, values approach SMC developed since opened for business April 2002. many others believe had huge influence coverage perhaps more significantly, contributed greatly creating culture within science, which regards engaging with big topical controversies as part parcel scientist’s role.