Willingness to pay for over-the-top services in China and Korea
作者： Min Sung Kim , Eun Kim , ShinYoung Hwang , Junghwan Kim , Seongcheol Kim
DOI: 10.1016/J.TELPOL.2016.12.011
关键词:
摘要: … The difference in willingness to pay for OTT services between Chinese consumers and … of subscription fees and advertising will be needed. Second, willingness to pay for OTT services …
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