Crisis in the Cockpit? The Role of Market Forces in Promoting Air Travel Safety

摘要: This article examines the brand-name effect of airline crashes. These disasters raise several financial issues. A crash represents loss a plane, lives, scheduling capacity, higher insurance costs, and potential consumer goodwill. focuses on last these. Are consumers reluctant to fly with airlines that have poor safety records or do they treat crashes merely as random events bear no reflection quality airline?