Shifting Arrays of a Kaleidoscope: The Orchestration of Relational Value Cocreation in Service Systems:
作者： Carol Kelleher , Deirdre O’Loughlin , Johanna Gummerus , Lisa Peñaloza
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摘要: The predominant value discourse among scholars characterizes cocreation as involving multiple actors at the micro-, meso-, and macrolevels in service systems. This research contributes to the...
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