作者: Ronald B. Larson
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摘要: Abstract Two trends, the drive for differentiation and clamor collaboration, are emerging from intermediaries in food distribution system. Differentiation by large manufacturers retailers will encourage more direct marketing farmers. Although creates entry barriers small firms, may open opportunities. Some collaboration initiatives increase supply chain efficiency up to retailer, but adoption rates of collaborative technologies stores likely be slow. With differentiation, consumers have greater choice. that could boost system resisted consumers.