EFFECT OF A NEW WAL-MART SUPERCENTER ON LOCAL RETAIL FOOD PRICES

作者: Brenda J. Cude , Chung L. Huang , Byung-Joon Woo , James E. Epperson

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摘要: In this study, we monitored food price changes in Athens-Clarke County, Georgia. Georgia has 42 metropolitan counties and 117 nonmetropolitan (Selig Center for Economic Growth, 1998). As a small area, Athens several traditional supermarkets. The Wal- Mart supercenter opened on January 25, 2000. addition of the Wal-Mart was expected to increase competition among existing supermarkets retailers Athens. effect increasing from could force change adopt new food-pricing strategies. objective study is determine impact opening retail prices selected Athens,

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