Strategic Communication and the Marketization of Educational Exchange

作者: Hamilton Bean

DOI: 10.1007/978-3-319-43829-0_6

关键词:

摘要: This chapter describes how the marketization discourse that typifies US strategic communication also influences meanings and practices of educational exchange. Through an analysis 5 presentations 34 program evaluations provided by State Department’s Bureau Educational Cultural Affairs, this explores risks associated with for development mutual understanding peace.

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