Understanding Motivations for Using Grocery Shopping Applications

作者: Pia Tukkinen , Janne Lindqvist

DOI: 10.1109/MPRV.2015.65

关键词:

摘要: Shopping for groceries in stores has remained almost the same decades, without much technological support. In recent years, shopping applications have finally started to gain popularity. this article, authors investigate why and how people use these applications. They present a case study of Foodie.fi, popular grocery application Finland that enables users plan meals compile lists enhance their in-store experience, addition online. The results an online survey registered service. analysis revealed three main motivations using service: holistic meal planning, external memory aid, shopping. addition, compare explore different situations which is used. shows integrating recipe service into can engage also diets toward more versatile healthy directions. This article part special issue on pervasive food.

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