Recommendations based on cross-site browsing activities of users

作者: Nida K. Zada , Jonathan O. Aizen , Groffrey B. Mack , Brent R. Smith , Gregory D. Linden

DOI:

关键词:

摘要: A system provides recommendations of web sites, pages, and/or products to a user based on pages viewed during current browsing session. In one embodiment, browser plug-in or other client program monitors and reports information regarding activities users across multiple sites. The resulting cross-site browse histories the are analyzed an aggregated basis detect behavior-based associations between particular products. detected in turn used provide personalized users. may also be automated analysis content represented users' histories.