Unsustainable development to sustainable development: a conceptual model

摘要: – Modelling of sustainable development is essential, as environmental protection regarded a top global priority in the twenty‐first century. The basic objective this paper to provide conceptual framework, named Four Forces model for diagnosing process development., Michael Porter's Five serves starting‐point derive model. model, which developed based on Back Casting technique, shows transformation from current unsustainable future through degradation, greening force and process. These five major components are related cause effect., reveals that clear understanding their integration necessary successful implementation projects, continuous generic contribute towards richer process., suggested provides holistic view does not attempt detailed, step‐by‐step approach implementing industries. This helps initiate studies area., In line with three competitive strategies, study analysis various strategies tools also recommends Green Productivity better tool can be used framework further practical system