摘要: International social ventures are now an increasingly common feature of the international business and landscape in many countries worldwide. However, despite increase number widespread interest that has resulted, theoretical development deals specifically with ventures, or operate across borders, lagged behind, there is little to guide potential entrepreneurs thinking setting up venture. The aim this article show how combining concepts from exchange theory new venture can provide a useful conceptual framework helps answer central questions: What conditions for sustainable ventures? difficulties likely arise establishing such © 2012 Wiley Periodicals, Inc.