Exit services marketing -enter service marketing
作者： E GUMMESSON
DOI: 10.1016/B978-0-7506-8566-5.50027-3
关键词:
摘要: … “Marketing services is the same as marketing goods”, “Services are non-important”, and “The service … Their suggestion was that a company’s marketing strategy should be based on a …
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sci-hub.se 参考文章(28)
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