Corporate planning in the U.K.: The state of the art in the 70s

摘要: The paper reports the major descriptive results of a study corporate planning in 48 U.K. companies mid-1970s. Introduction clearly quickened 1970s. number specialist planners tended to be small and was correlated with company size. Responsibilities varied between operating companies, divisions, parent company. Corporate had widened scope their plans since late 1960s, made fairly extensive use written documents procedures, often used high sophisticated techniques for forecasting evaluation, but far from uncritical. extent types companies.