摘要: Abstract Building brand identity becomes more difficult in a media-saturated culture, making it to get commercial message through its audience, and requiring marketers develop evermore omnipresent devices for reaching consumers. Corporations use synergy as way of conveying consistent messages multiple venues. Those venues have expanded beyond our conventional notions the mass media, however, increasingly rely on physical environments such theme parks, casinos, even residential communities communicate reinforce messages. These places, artificially constructed environmental simulacra, obscure distinctions normally made between cinematic world real world. The transformation space into new advertising medium has significant cultural implications.
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