Branding and Isomorphism: The Case of Higher Education
作者： Daniel L. Fay , Staci M. Zavattaro
DOI: 10.1111/PUAR.12626
关键词:
摘要: … management scholarship related to branding and marketing strategies remains nascent (… question, what are the determinants of branding strategies taking place at public and nonprofit …
sci-hub.se 参考文章(58)
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