The relationship marketing process: A conceptualization and application

摘要: Abstract Now that relationship marketing is gaining acceptance as a valuable tool for business-to-business firms, it time to devise and enact more systematic processes. In this article, comprehensive model effective is-discussed. It includes inputs (understanding customer expectations, building service partnerships, empowering employees, total quality management), outputs (customer satisfaction, loyalty, product quality, profitability), assessment feedback integration). The then applied one industry: automated immunochemistry testing products.