The Effect of Retail Store Environment on Retailer Performance

摘要: Abstract Retail stores are segmented using socioeconomic characteristics of the trade area, and it is shown that effects store environment on performance vary across segments. Store measured by a market-based measure—sales productivity-based per square feet. The internal includes number checkout counters foot selling nongrocery products sold (extent scrambled merchandising), whether at least doubles manufacturers coupons, there banking facility, open for 24 hours. external type neighborhood located in. A methodology predicting (for existing new stores) based location aggregate secondary data demonstrated. proposed models estimated validated Market Metrics geodemographic 646 grocery provided A.C. Nielsen. It how findings this retail study can be used to offer guidelines retailers attaining desired levels sales feet readily available data.