作者: James A. Powell , Beliz Ozorhon
DOI: 10.1007/978-94-007-3937-6_40
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摘要: Universities must now recognise how their work can be turned into sustainable products and processes which are demanded by society in its many forms, creating not simply wealth, but also positive improvement for all. This requires academics to become opportunity managers, reaching out marshal new resources from a pluralism of sources. For, spite significant recent pressure financial support European governments Higher Education Funding Councils, Academic Enterprise has failed the third major stream, equal teaching research, university missions terms importance, recognition, size status. So have learn closely with local business community co-create solutions real world challenges high impact. chapter shows when they do this entrepreneurially creatively, on projects community, then it is relatively straightforward acquire development funding develop socially inclusive wealth creation, richest sense word wealth; especially case if academic enterprise co-financed partners. In recognition this, PASCAL International Observatory developed project known as Modern Renaissance, where an evaluation matrix, UPBEAT, used coach traditional becoming entrepreneurial once hopefully creative leaders quality Enterprise. By co-identifying worthy challenges, co-creating sensible co-producing them world, external partners mutual benefit. The UPBEAT approach been tried tested over 200 cases best practice hone cost-effective system adopt. Detailed more ways through universities share knowledge virtuously strategic partners, thus achieve success global context described. Examples achieving early these smarter working portrayed presentation give colour understanding developing strategies most effective Institutions. Issues pertinent Eastern Countries adopting enterprising way dealt some detail