Enhancing Audience Engagement Through Immersive 360-Degree Videos: An Experimental Study

摘要: The use of 360-degree videos to engage audiences in diverse contexts is increasing. While have the potential create new value enhancing audiences’ viewing experiences, they often decrease audience engagement by causing motion sickness an immersive environment. Despite increasing scholarly and practical attention effect 360-videos on engagement, question how enhance it through remains unanswered. Therefore, this study empirically examined effects different display types viewport dynamics using data collected from 60 subjects during a laboratory experiment. results show that audience’s experience environment influenced joint dynamics. By explaining mechanisms which are engaged with videos, contributes resolving previous inconsistent findings regarding technology engagement.