摘要: Foreword, David Audretsch Introduction PART I: THE BLACK BOX 1. Neuroeconomics of Environmental Uncertainty and the Theory Firm, Helen Pushkarskaya, Michael Smithson, Xun Liu Jane E. Joseph 2. Risk Ambiguity: Entrepreneurial Research from Perspective Economics, Angela A. Stanton Isabell M. Welpe 3. What You Think Is Not Think: Unconsciousness Behavior, Eden S. Blair II: TRUST, GREED AND 4. Using Brains to Create Trust: A Manager's Toolbox, Paul J. Zak Amos Nadler 5. The New Millennium's First Global Financial Crisis: Greed, Self-interest, Deception, False Trust, Overconfidence Perception, Donald T. Wargo, Norman Baglini, Kate Nelson III: INSIDE BOX: DECISIONS BY HORMONES 6. In Words Larry Summers: Gender Stereotypes Implicit Beliefs in Negotiations, Laura Kray, Connson C. Locke P. Haselhuhn 7. Ovulatory Shifts Women's Social Motives Behaviors: Implications for Corporate Organizations, Kristina Durante Gad Saad 8. Hormonal Influence on Male Decision-Making: Organizational Management, 9. Dopamine, Expected Utility Decision Making Norm Baglini VI: ENTREPRENEURIAL PROPENSITY 10. An Economic Neuroscientific Comparison Strategic Decision-Making, Theresa Michl Stefan Taing 11. Mapping Neurological Drivers Proclivity, Robert Smith 12. Embodied Entrepreneurship: Sensory Value, Frederic Basso, Laurent Guillou Olivier Oullier V: ORGANIZATIONAL CULTURE ETHICS 13. Informs Us About Real-World Ethical Decisions Katherine 14. Culture, Cognition Conflict: How Neuroscience Can Help Explain Cultural Differences Negotiation Conflict John F. McCarthy, Carl Scheraga Gibson 15. Brain Human Behavior Organizations: Field Neuro-Organizational Constant D. Beugre
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