Effect of Store Image on Store Loyalty and Perceived Quality as Mediation (Customers of Batik Tulis Village Store at Yogyakarta Special Region)

摘要: This study purpose is to analyze the effect of store image on loyalty, perceived quality, quality loyalty. Theoretically, results contribute consumer behavior in retail management, for business strategy maker, government increase income rural areas, Tridharma create a training program regeneration batik makers improve realize These objects are customers eight store. Population studies all stores tulis village at Yogyakarta, Indonesia. Samples part A sample collection technique convenience sampling. size 120 respondents as analysis unit. Data analyzed by Structural Equation using PLS Model-based variance, Swap Software version 4. Research indicate that positively and significantly affect loyalty quality. Perceived but become partial mediation. KEYWORDS: Store Image, Quality, Loyalty