摘要: Author(s): Nemeth, Charlan Jeanne | Abstract: Effective strategic management requires analysis, decisions and actions by an organization to create sustain competitive advantage. Gooddecisions are obviously desirable but whether the decision is good a judgment call, often after fact, itself subject bias. What less debate process that leads accuracy or quality making. This not just access available information proper processing, interpretation integration of data. Critical consideration multiple options perspectives at all stages there myriad reasons why people do that. Defective come from poor search, selective bias in processing information, lack considering alternatives, failure examine risks preferred choice rush (Janis Mann 1977). In short, selection, “biased”. this brief overview, we consider “bias” both individual group level. The overarching perspective psychological constrain thought also antidotes can improve it. former more numerous well documented than latter making, influences predictable, pervasive profound, leading times defective making other better even creative