Exploring the effects of non-cognitive and emotional factors on household electricity saving behavior
作者： Shanyong Wang , Shoufu Lin , Jun Li
DOI: 10.1016/J.ENPOL.2018.01.012
关键词:
摘要: Abstract Understanding and promoting household electricity saving behavior is vital to reduce consumption carbon emissions. The main purpose of this research analyze the effects non-cognitive (personal moral norm habit) emotional factors (positive anticipated emotion) on using a comprehensive model integrating theory planned interpersonal behavior. empirically tested questionnaire survey data collected from 320 households. results indicate that personal norm, habit positive emotion are important determinants residents’ intention save electricity. Furthermore, it find also positively associated with However, negatively behavior, which means residents who present more about conservation intend in their daily lives but actually end up consuming In addition, suggest attitude towards greater senses control have stronger electricity, while role subjective not significant. Based these results, policy implications for practice suggestions further discussed.
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