Beef acceptability and consumer expectations associated with production systems and marbling

摘要: Abstract Beef acceptability and consumer expectations generated with production systems beef marbling were evaluated in two major Chilean cities. A panel of 204 consumers from Osorno Santiago rated four treatments (low or high marbling × grazing feedlot) a blind condition, then information about systems. In addition, induced by the evaluated. Three groups consumers, ‘lean lovers’ (25.5%), ‘high expectation consumers’ (53.4%) ‘grass-fed (21.1%), identified based on their expected acceptability. Information level positive increased low levels grazing animals. Results this study have important implications for development marketing strategies market.