The image of a town centre : a retail perspective

作者: Grazyna B. Stachow

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摘要: Retail image has received considerable attention in the academic literature recent years, its influence on consumer behaviour demonstrated extensively contexts such as stores, brands, shopping malls and tourist destinations. It is therefore surprising that study of retail a town centre been neglected. Town centres, since time immemorial existing markets facilitating exchange goods, have throughout history significant importance to local national economies. Yet interest consumers choice particularly their perceptions these locations, only stimulated response competition from development purpose-built malls. Research into centres distinct locations extremely limited. The research reported this thesis studied specific location. In doing so, also addressed further limitation literature. Researchers pointed limited theoretical studies, discrepancy between conceptualisation operationalisation. Image conceptualised having both tangible qualities an aura psychological attributes (Martineau, 1958), but measurement focussed almost exclusively physical properties, ignoring less elements which it hypothesised contain. As consequence adopting approach image, for first developed model addresses intangible qualities, comprises three dimensions: functional, experiential symbolic. The was tested using Structural Equation Modelling based survey 816 centres. Analysis results suggests perceive higher order construct consisting dimensions, focus top-level salient aspects provision, together with feelings, emotions, subjective attitudes towards centre. suggested provides more accurate measure future researchers practitioners, are currently government policy support continuing preservation important economic drivers.

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