Cultural value, consumption value, and global brand image: A cross-national study
作者： Hye-Jung Park , Nancy J. Rabolt
DOI: 10.1002/MAR.20296
关键词:
摘要: … Subjects were asked to express their brand images of Polo on 24 brand image scales following the question, “I think that the brand is.” Semantic differential scales ranging from …
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sci-hub.se 参考文章(68)
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