Fairness judgments and counterfactual thinking: pricing goods versus services

摘要: Purpose – This paper aims to propose and empirically document the idea that people’s perceptions of having been treated fairly depend, in part, on whether explanation provided them a product’s pricing is primarily based costs labor (a service) versus materials (goods). Because are more fixed tangible than effort labor, it argued people will have fewer counterfactual thoughts about how things could different with cost those associated labor. has implications for fairness judgments generally, as suggests may be uneven which types data they attend when making judgments. Three experiments presented test relationship between salience goods services price paid resulting fairness. Findings confirm money spent service were lesser feelings spe...