International Physical Distribution— A Marketing Perspective

作者: James R. Stock , Douglas M. Lambert

DOI: 10.1108/EB014528

关键词:

摘要: World business, multinational company, and world enterprise are all terms being used with more frequency as a significantly larger number of businesses become international both in philosophy scope operations. For continually growing firms, the entire is considered marketplace for their products.

参考文章(2)
Warren J. Keegan, Multinational marketing management ,(1974)
Randolph E. Ross, SELECTION OF THE OVERSEAS DISTRIBUTOR: AN EMPIRICAL FRAMEWORK International Journal of Physical Distribution. ,vol. 3, pp. 83- 90 ,(1972) , 10.1108/EB014271