Dagligvaruföretags arbete med kundinformation
作者： Linnéa Elfström , Johanna Borg
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摘要: The competitive environment forces companies to find new ways meet their customers needs and satisfy wants. Companies have get know customers therefore they collect more information about them. purpose of this study was examine how convenience stores use customer information. To case studys two interviews were carried out at both a central level as well local the studied company. showed that can in several different for reasons. Furthermore analyze based on monetary value. most important knowledge discover is who loyal are. This makes it possible adjust marketing activities profitable customers. main with collection strengthen relationship tool decision making process.
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