Assessing Reputational Risk: A Four Point Matrix
作者： Ezelda Swanepoel , Gary Van Vuuren , Ronnie Lotriet , Jánel Esterhuysen , None
DOI: 10.4102/JEF.V10I2.19
关键词:
摘要: Corporate strategies have been increasingly confronted with the need to measure and manage corporate reputation. Despite importance associated measuring assessing reputational risk, effectiveness of techniques that accomplish these tasks not kept pace
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jefjournal.org参考文章(33)
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