Corporate Reputation: A Definitional Landscape

摘要: Corporate reputation in recent times has continued to become very important business and it, today, plays more decisive role sustaining the growing presence of organizations their many markets terms future survival. The a company is shaped, developed or lost during its operations community market. corporate entity, affects that entity’s activities other it interacts with. Therefore, gain sustainable over time avoid loss reputation, maintaining good should be considered as an factor which will contribute organisation’s value creation ability. In contrast popular belief, any by entity not easy back compensate for. This study presents discussion fundamental concepts are found literature rising importance today’s changing environment.