From receiving to achieving: The role of relationship and dependence for nonprofit organisations in corporate partnerships

作者: Kathryn Lefroy , Yelena Tsarenko

DOI: 10.1108/EJM-06-2011-0338

关键词:

摘要: Purpose – The goal of this study is to examine the influence resources provided nonprofit organisations by corporate partners on achievement nonprofits' social and organisational objectives, accounting for mediation effects dependence relationship. This investigated from perspective organisations. Design/methodology/approach Following 20 preliminary in-depth interviews, an online survey was administered people working in industry who had experience with their organisation's partnership. With 273 completed questionnaires, authors tested model analyses, using bias-corrected bootstrap confidence intervals method. Findings Although reputation, non-financial cash investments have strong positive achieving these relations are fully mediated relationship between partners. Further analysis shows that a significan...

参考文章(84)
Lester M Salamon, Helmut K Anheier, The International Classification of Nonprofit Organizations: ICNPO-Revision 1, 1996 Johns Hopkins University Institute for Policy Studies. ,(1996)
Wolfgang Bielefeld, Understanding nonprofit funding Voluntas. ,vol. 5, pp. 359- 362 ,(1994) , 10.1007/BF02354041
Stefan Toepler, Helmut K. Anheier, Organizational Theory and Nonprofit Management: An Overview VS Verlag für Sozialwissenschaften, Wiesbaden. pp. 253- 270 ,(2004) , 10.1007/978-3-322-80980-3_15
Kathleen S. Kelly, Effective Fund-Raising Management ,(1997)
Isabel Maria Macedo, José Carlos Pinho, The relationship between resource dependence and market orientation European Journal of Marketing. ,vol. 40, pp. 533- 553 ,(2006) , 10.1108/03090560610657822
Michael J. Polonsky, Romana Garma, Norman Chia, Australian Environmental Alliances from an Environmental NGOs Perspective The Journal of Marketing Theory and Practice. ,vol. 12, pp. 73- 86 ,(2004) , 10.1080/10696679.2004.11658520
James E. Austin, Marketing's Role in Cross-Sector Collaboration Journal of Nonprofit & Public Sector Marketing. ,vol. 11, pp. 23- 39 ,(2003) , 10.1300/J054V11N01_03
Roger Bennett, Finola Kerrigan, Daragh O'Reilly, Dionysis Skarmeas, Haseeb A Shabbir, Relationship quality and giving behaviour in the UK fundraising sector: Exploring the antecedent roles of religiosity and self‐construal European Journal of Marketing. ,vol. 45, pp. 720- 738 ,(2011) , 10.1108/03090561111120000