作者: Valerie Severin , Jordan J Louviere , Adam Finn
DOI: 10.1016/S0022-4359(01)00043-4
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摘要: Abstract The aggressive, geographic market expansion of successful retail organizations, the development a global consumer and spatial diffusion innovations led us to investigate extent which models helping managers make strategic decisions can be generalized across time place. To that such generalization occur, it would reduce redundancy research associated costs for making in major organizations. This article makes use relatively recent developments random utility theory assess stability over space preferences underlying retail-shopping choice. Data collected three times four years Canada are used compare shopping center choice based on perceived attributes. We hypothesize component variance differences likely source observed retailing preferences. Two waves panel data supermarket our ability generalize another process. Canada, U.S.A., Norway stability. test results support hypothesis consistency shows no difference at all preferences, both variances coefficients were unchanged four-year period studied.