Zahlungsbereitschaft und Verbraucherpräferenzen für Produkte mit unterschiedlichen Öko-Zertifizierungszeichen

摘要: Since July 2010, prepacked organic food produced in the EU must be labelled with new mandatory logo for food. In this paper we analyse willingness-to pay (WTP) of German consumers products different voluntary certification logos to draw recommendations future use logos. Data was collected choice experiments 405 consumers, based on which a number random parameter logit models were estimated. According our results, are willing considerable price premium Demeter as well ‘Bio-Siegel’ compared just word ‘organic’. The high acceptance Bio-Siegel among shows that could potentially successful, given two indicate same. However, promoted so recognise and understand its meaning equivalency Bio-Siegel. WTP found particularly regular It is thus recommended producers display addition logo.