Partial Least Squares Structural Equation Modeling (PLS-SEM) Techniques Using SmartPLS

摘要: SmartPLS is one of the prominent software applications for Partial Least Squares Structural Equation Modeling (PLS-SEM). It was developed by Ringle, Wende & Will (2005). The has gained popularity since its launch in 2005 not only because it freely available to academics and researchers, but also a friendly user interface advanced reporting features. Although an extensive number journal articles have been published on topic PLS modeling, amount instructional materials this limited. This paper written address knowledge gap help beginners understand how PLS-SEM can be used marketing research.