Consumers’ willingness to pay for green initiatives of the hotel industry

作者: Kyung Ho Kang , Laura Stein , Cindy Yoonjoung Heo , Seoki Lee

DOI: 10.1016/J.IJHM.2011.08.001

关键词:

摘要: … Specifically, the goal of this research is to investigate the relationship between the level of US hotel guests’ environmental concern, measured by the New Ecological Paradigm Scale (…

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